Who doesn't love a Swede?

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A wave of Icelandic cool transcends upon the city of Stockholm and I am not referring to the winds of the North.  You only have to walk through the airport as you arrive to instantaneously develop an intense and unforgiving Swede fashion crush on both the beautiful men and ever so cool women.  In the words of hugely iconic fashion guru Derek Zoolander, everyone is really, really good looking.  And i mean really. 
The key element in this orgasmic fashion mix is how wearabley cool it all is.  Clean lines infused in amongst monochrome themed outfits and beautiful relaxed tailoring which results in super chic rockstar style with a perfectly pared back style.  As a city, Stockholm is an alfresco catwalk catapulting Scandinavian fashion design onto the global radar and creating many obsessed fashion fans.  Or maybe that's just me.
#OBSESSED














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